Without a plan, you are going to find it difficult to write anything that sells!
To get better organized in your sales writing, just apply this simple but powerful 3-step copywriting formula :
1. Deliver a promise – Before you start a conversation with someone, you need to get their attention. The same goes for copywriting. People will not listen to you unless they tune in to your signal. To do this, get your readers’ attention by writing a headline promising a benefit. The headline could say, for example: “How to write seductive copy that double your response rates”.
2. Show proof – In sales, people believe fellow consumers and experts on a particular topic related to your promise. You need to convince your readers so that they feel it’s safe to buy from you. So always show proof in the form of customer testimonials, quotes from experts or authorities, statistics or anything else that convinces people of your promise. Always show proof in any sales copy that you write – in catalogues, brochures, direct mails, on webpages and so on.
3. Call for action – The purpose of every ad is to persuade and remind people to buy. So in your ad, you have to give your readers opportunities to stop reading and place an order right now, not tomorrow. This is achieved in the call to action and it helps to include a bonus of high perceived value to entice readers to buy right away. “Sign Up for Our Mobile Phone Plan Now and Get a FREE 32 Gb iPhone 3G!”