In my “Creative Thinking” series of articles, you’ll learn a set of fun exercises that can help improve your imagination and turn your visualizations into innovative ideas you can use in your ads or marketing campaigns.
A huge part of creative thinking is joining 2 previously separate ideas and creating something entirely new and unique. Back in the 1950’s, who would have thought that somebody would combine the idea of using a paper cup with the popularity of eating noodles and came up with the world’s first instant cup noodle? Today, cup noodles are sold all over the world and have even become a staple food in many households.
In the same way, look for interesting everyday objects and try combining their functions, features and forms so that something new results. The key thing is not be limited by your imagination! Try and see and you’ll be surprised by the creative, unique ideas that you come up with. As a start, try the following exercises for example:
What happens when you combine…
- A watch and a phone?
- A chair and a fruit, like a watermelon?
- A clock and the wheel of a car?
- A pen and a torch light?
- A shoe and a pogo stick?