When You Write: Top 5 Copywriting Mistakes That Could Cost You a Sale

Mistake #1 – Losing sight of your main purpose to sell

Solution: Always remember that the main goal of copywriting is to motivate and persuade. In other words, your writing should present more than just plain facts. At the same time, you shouldn’t let creativity divert you away from telling the right message. You want your target audience to remember the product or service you’re offering.

Mistake #2 – Writing boring copy

Solution: From the headline to your call to action, your copy must arouse interest. Weave stories into your copy, season your copy with colorful phrases, useful tips, emotional trigger words or anything that will increase your readers’ involvement in your story.

Mistake #3 – Misrepresenting your facts

Solution: Always do your research and make sure you get your facts straight. The worst thing you can ever do is open yourself to false claims and information that can’t be substantiated. ALWAYS be truthful and resist the temptation to distort  information just because you want to make a sale.

Mistake #4 – Using too much hype

Solution: Pepper your copy with too many “salesy” words like “unbelievable”, “amazing”, “incredible” and you will ruin your credibility. You want to persuade your readers in a believable, truthful way and not have them dismiss you as another person who’s trying to sell them something.

Mistake #5 – Forgetting to revise your work

Solution: Copy that’s riddled with grammatical and spelling errors leaves a bad impression on your readers. Weed out those errors. Always remember to check your facts, spelling and grammar and make sure you haven’t left anything out. Better yet, have someone else to look over your copy with a fresh pair of eyes.

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4 Responses to When You Write: Top 5 Copywriting Mistakes That Could Cost You a Sale

  1. Tweets that mention When You Write: Top 5 Copywriting Mistakes That Could Cost You a Sale « QuickStart Copywriting -- Topsy.com says:

    […] This post was mentioned on Twitter by Marc Wong. Marc Wong said: Writing tip #24: Be truthful and resist the temptation to distort information just because you want to make a sale – http://bit.ly/6Z9hR0 […]

  2. janice says:

    Great content! Your article has covered the mistakes of copywriting that I normally make. I could use your tips for my piano lessons website.

    Thank u!

  3. Blogger says:

    The information presented is top notch. I’ve been doing some research on the topic and this post answered several questions.

  4. Marc, we love your blog very much, so much excellent info. Thanks for sharing!

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