1-Minute Learning for Busy Copywriters: Love Thy Customer!

The modern copywriter knows that consumers today are much more discerning than yesterday. They will shut out any obvious attempts to sell them something they don’t want or don’t need.

So how do you persuade your readers to take up your offer? There are 4 ways:

1. Respect them as intelligent people; love them, speak to their hearts like you are speaking to your friends

2. Share helpful information; the more you GIVE, the more you receive

3. Speak to them in a language they will understand and respond to

4. Always be POSITIVE and avoid the use of negative sell, sarcasm or sexist remarks

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