1-Minute Learning for Busy Copywriters: Top 5 Criteria for Crafting Copy that Sells

1. Know your readers well and focus on what’s in it for them (benefits)

2. Always convey an idea central to the unique selling points of your product of service.

3. Your idea must be relevant to your readers’ needs

4. Respect your readers. Always be positive and avoid the use of sarcasm, negative sell or words that talk down on people

5. Be an inspiration to your readers. Because in doing so, they are more motivated to respond to your call for action.


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One Response to 1-Minute Learning for Busy Copywriters: Top 5 Criteria for Crafting Copy that Sells

  1. Zarema says:

    I’d like to thank the author for this wonderful article! It is not only helpful but easy to understand. The main thing is not to forget about beginners – ordinary people who are not formally trained in writing – and help them improve their writing style in the easiest, quickest way possible. Kudos to your great work and please keep up the spirit! I’m looking forward to more articles to come.

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