1-Minute Learning for Busy Copywriters: More Examples of Active Voice in Copywriting

Instead of:

“All students are dreaming of graduating with flying colors”

Use:

“All students dream of graduating with flying colors” (Active voice)

Instead of:

“Being true to your nature.”

Use:

Be true to your nature.” (Active voice)

Instead of:

“Brand XYZ has been rated the #1 tasting vodka in the world by Wine and Dine magazine.”

Use:

“Brand XYZ is the #1 tasting vodka in the world as rated by Wine and Dine magazine.” (Active voice)


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One Response to 1-Minute Learning for Busy Copywriters: More Examples of Active Voice in Copywriting

  1. This is awesome! I often get stuck a lot with words, composing them and recomposing them. But your ideas and techniques, especially your posts on creative thinking involving visualizations, are not only refreshing, but very helpful as well. Thanks a bunch Marc!

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