Did you know that “tall and skinny” vertical ads pull better response than horizontal ones?
There’s a reason for this and that’s because newspapers normally publish their articles in a vertical format. Readers who have become used to this format will be naturally attracted to ads that are oriented vertically.
Therefore, when you design your ad, always ensure that it is twice as high as it is wide. If you plan to run the ad in the papers, specifically request for this. Newspaper space is measured in column centimeters, which is the space that is 1 column wide (across) and 1 centimeter long (top to bottom). So if you plan to run an ad that’s 2 columns wide, the height should be least 5 centimeters. For an ad that is 3 columns wide, its height should ideally be 7 centimeters.