1-Minute Learning for Busy Copywriters: How a Simple Writing Technique Can Make a Powerful Impact on Your Readers

How a Simple Writing Technique Can Make a Powerful Impact on Your Readers

Whether it is for a speech, sales letter or email, pay attention to the final word in your sentence.

In copywriting, we call it the “hot spot” – the word that makes the biggest impact on readers. So keep it for powerful words.

Instead of:

You will feel refreshed when you use XYZ brand of body foam.

Say:

XYZ brand of body foam leaves your skin feeling clean and refreshed!

Instead of:

You’ll learn how to dress to impress when you read this article

Say:

This article will teach you how to dress to impress!


Supercharge your sales writing skills in 7 days! Click here to get started!

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One Response to 1-Minute Learning for Busy Copywriters: How a Simple Writing Technique Can Make a Powerful Impact on Your Readers

  1. […] This post was mentioned on Twitter by Helen Keevy, Marc Wong. Marc Wong said: 1-Minute Learning for Busy Copywriters: How a Simple Writing Technique Can Make a Powerful Impact on Your Readers http://ow.ly/1aV1Vw […]

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