Whether it is for a speech, sales letter or email, pay attention to the final word in your sentence.
In copywriting, we call it the “hot spot” – the word that makes the biggest impact on readers. So keep it for powerful words.
You will feel refreshed when you use XYZ brand of body foam.
XYZ brand of body foam leaves your skin feeling clean and refreshed!
You’ll learn how to dress to impress when you read this article
This article will teach you how to dress to impress!