Useful Phrases To Make Your Business Emails Come Alive

April 4, 2015

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When you’re writing business emails or ANY type of marketing message, the only thing in your reader’s mind is “What’s In It For Me?” (WIIFM).

You’ll have to use words and build sentences that keep your readers involved, in line with the WIIFM principle. To help you achieve that, I’ve compiled a checklist of useful phrases you could use to make your business emails and letters come to life for your readers. All of a sudden, your reader becomes involved in reading your messages and responding to your ideas. He’s nodding. He’s stroking his chin. He’s thinking “hmm that makes sense!”

Your goal as a marketer/copywriter is to make your ideas come alive in your reader’s mind so vividly, he paints pictures of the results he can achieve by using your product or service.

Don’t you think that’s exciting?

Openers
Openers are used at the beginning of sentences and/or paragraphs

You see…
You see Peter, when you see our new [PRODUCT] in action, you’ll realise why it will have such significant impact on your Return on Investment.

You’ll see…
You’ll see exactly how this new technology will help you save…

You’ll discover…
You’ll discover an amazingly simple truth about…

You’ll find…
You’ll find it brilliantly simple to use…

You’ll recognise…
You’ll recognise just how valuable…

You’ll hear…
You’ll hear, perhaps for the first time, how…

You’ll be able to see at first hand…
You’ll be able to see at first hand exactly how using the new idea will…

You’ll realise…
You’ll realise how effective…

Translators
Translators translate key product features into benefits for the reader.

So…
It has a dual processor so speed is doubled and productivity increases…

What this means is...
What this means is a significant increase in effectiveness and productivity…

And, more importantly…
And, more importantly, the freedom to focus on what matters for your business…

So that you…
You’ll see just how solid the new furniture is so that you can considerably reduce maintenance costs…

So you can…
That’s $197 in savings, so you don’t have to worry if you’re racking up extra dollars every month…

How would YOU use the above phrases in your business emails and letters?

If you found this article useful and would like to learn even more ideas and techniques that get your business emails and letters read and acted upon, download your copy of “Quickstart Copywriter” now.


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How to Reply to a Complaint Letter The Tactful Way

April 11, 2013

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In my previous blog post, I shared with you crucial pointers on how you can write a letter of complaint that is more likely to have your problem solved.

On the other side of the fence, it is also just as important to write a tactful reply to restore customer confidence and goodwill.

If you are a customer service officer or manager, here are 2 handy templates you could use to thank your customers for writing in and to reassure them of your sincerity to rectify the situation.

Sample Response to a Complaint Letter 1- Download Now!

Sample Response to a Complaint Letter 2 – Download Now!


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Common Copywriting Mistake: Using Complicated Jargon that Nobody Understands

November 29, 2010

Have you ever got confused by complicated, jargon-filled writing?

I’m not sure about you, but as someone who proofreads hundreds of thousands of lines of text everyday, I certainly have – more so than you can ever imagine!

Here’s an example of a horribly confusing email I received this morning. (Note the spelling, punctuation and grammatical mistakes peppered all over the copy)

Dear Sir,

I would like to take this opportunity to Introfuce ABC Engineering, a subsidiary company of EFG Pte Ltd. Please find the brief of our Learning and Training services we provide through our division.

We offer our services in developing customized Creative Learning and Training solutions & well known for the game-based e-learning modules while also offering a complete range of learning solutions for all kinds of corporate training requirements. We are a one stop shop for end to end eLearning solutions.

We have worked in varied domains in developing different type of training and learning programmes for various verticals across the globe. Just to list a few domains, we have worked big time with Educational, Telecomm, Media, Universities, Engineering, Government, Publishing and many more.

We have got a huge appaluse for developing 30Hours of Banking and Accounting courseware in just 60 calender days for IGNOU, thus breaking all the records so far done by any other company and Brandon Hall is evaluating on the same. We are also working with couple of esteemed universities in USA and Singapore. And, couple of Ministries and government bodies in Singapore and Malaysia.

It would be a pleasure, if we could get a chance to get to talk to you over a meeting at a time convenient to you to discuss if there is a match and a synergy for us to work together and explore the possibilty for a mutually beneficial and long term relationship.

please advise a suitable time for a meeting for 30 minutes to brief more on services.

We appreciate your consideration on this request and look forward to a rewarding and productive meeting with your esteemed organization.

Please do not hesitate to contact me at below mentioned address. I will be pleased to provide any additional information you require.

P.S : Please find the corporate profile and the corporate presentation attached.

Regards,
[Name omitted]

Overlooking the stuffy, centuries-old style of writing, do you understand what the email is trying to convey?

It may sound as if the writer has been working in the education industry for a while but technical jargon such as “game-based e-learning modules”, “various verticals” and “domains” mean nothing to the average reader. It is confusing and painful to read wouldn’t you agree?

And do normal people really speak like this? Probably not – but many certainly write like it!

You’ll not only see such writing in business email correspondences, but complicated, jargon-filled writing have had a long tradition in the workplace where some of the worst culprits are members from the technical and accounts department or even senior management.

It makes me wonder if the writer is trying to communicate in a clear, simple way. Or are they more concerned about communicating status?

Having to read something that you don’t understand wastes precious time and causes frustration. It also causes errors if you need to send an urgent reply to a message you can’t even understand. That’s why you should always write in a simple, clear language that ordinary readers would understand.

Learn even more techniques you can apply today to avoid the most common copywriting mistakes. Download your copy of the QuickStart Copywriter ebook here.


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