[Copywriting Video Tutorial] Top 30 Effective Email Subject Lines For Increasing Open Rates (Comes with a FREE email writing template)

April 17, 2015

After watching this video, go ahead and download my list of Top 30 subject lines that get your emails read – and opened everytime! Just click the link below to download your checklist. It’s completely free and there’s no opt-in required.

Download your Free email writing checklist here >>

Meanwhile, head on down to my Youtube Copywriting Channel for more copywriting video tutorials . Feel free to comment on my videos! Tell me what you enjoyed and suggest what else you’d like to learn. I’d love to hear from you!

Take me to your Youtube Channel now >>


Supercharge your sales writing skills in 7 days! Click here to get started!

Find this blog post helpful? Buy me coffee or send me a tip!

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine

Advertisements

How to Write a Letter of Complaint for Poor Service

April 10, 2013

How to write a letter of complaint for poor service

No matter how good our intentions and efforts, there will be occasions when it is necessary to make a complaint.

One of the most common complaints involve reporting about poor customer service. Naturally, when you have a genuine complaint you will feel upset and tend to use offensive language in your letter. But I strongly urge you to show restraint in your letter, otherwise it would create ill-feeling and cause the other party to be unwilling to help you.

You will gain nothing by being insulting. In fact, you are much more likely to get what you want by being courteous and respectful.

Here’s a sample of a letter of complaint written in a respectful tone and gives clear indication of the reason for dissatisfaction. It also provides all the details for the other party to investigate the matter.

Complaint Letter Template – Download Now!


Supercharge your sales writing skills in 7 days! Click here to get started!

Find this blog post helpful? Buy me coffee or send me a tip!

Like This!

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine


Common Copywriting Mistake: Using Complicated Jargon that Nobody Understands

November 29, 2010

Have you ever got confused by complicated, jargon-filled writing?

I’m not sure about you, but as someone who proofreads hundreds of thousands of lines of text everyday, I certainly have – more so than you can ever imagine!

Here’s an example of a horribly confusing email I received this morning. (Note the spelling, punctuation and grammatical mistakes peppered all over the copy)

Dear Sir,

I would like to take this opportunity to Introfuce ABC Engineering, a subsidiary company of EFG Pte Ltd. Please find the brief of our Learning and Training services we provide through our division.

We offer our services in developing customized Creative Learning and Training solutions & well known for the game-based e-learning modules while also offering a complete range of learning solutions for all kinds of corporate training requirements. We are a one stop shop for end to end eLearning solutions.

We have worked in varied domains in developing different type of training and learning programmes for various verticals across the globe. Just to list a few domains, we have worked big time with Educational, Telecomm, Media, Universities, Engineering, Government, Publishing and many more.

We have got a huge appaluse for developing 30Hours of Banking and Accounting courseware in just 60 calender days for IGNOU, thus breaking all the records so far done by any other company and Brandon Hall is evaluating on the same. We are also working with couple of esteemed universities in USA and Singapore. And, couple of Ministries and government bodies in Singapore and Malaysia.

It would be a pleasure, if we could get a chance to get to talk to you over a meeting at a time convenient to you to discuss if there is a match and a synergy for us to work together and explore the possibilty for a mutually beneficial and long term relationship.

please advise a suitable time for a meeting for 30 minutes to brief more on services.

We appreciate your consideration on this request and look forward to a rewarding and productive meeting with your esteemed organization.

Please do not hesitate to contact me at below mentioned address. I will be pleased to provide any additional information you require.

P.S : Please find the corporate profile and the corporate presentation attached.

Regards,
[Name omitted]

Overlooking the stuffy, centuries-old style of writing, do you understand what the email is trying to convey?

It may sound as if the writer has been working in the education industry for a while but technical jargon such as “game-based e-learning modules”, “various verticals” and “domains” mean nothing to the average reader. It is confusing and painful to read wouldn’t you agree?

And do normal people really speak like this? Probably not – but many certainly write like it!

You’ll not only see such writing in business email correspondences, but complicated, jargon-filled writing have had a long tradition in the workplace where some of the worst culprits are members from the technical and accounts department or even senior management.

It makes me wonder if the writer is trying to communicate in a clear, simple way. Or are they more concerned about communicating status?

Having to read something that you don’t understand wastes precious time and causes frustration. It also causes errors if you need to send an urgent reply to a message you can’t even understand. That’s why you should always write in a simple, clear language that ordinary readers would understand.

Learn even more techniques you can apply today to avoid the most common copywriting mistakes. Download your copy of the QuickStart Copywriter ebook here.


Supercharge your sales writing skills in 7 days! Click here to get started!

Find this blog post helpful? Buy me coffee or send me a tip!

Like This!

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine



Email Writing Case Example: Can You Spot the Errors?

March 11, 2010

Here’s a sample of an email I received a few minutes ago. I noticed that it was full of  long-winded writing, old-fashioned terminology and grammatical errors. Can you spot everything that’s wrong with it?

Dear Sir/Mdm,

We are in receipt of your feedback dated last week, 3 March 2010.

We are sorry that we have delayed the sending of your requested document due to some mistakes in the information presented in it. Please be informed that our marketing dept is in review of your complaint and will respond soonest with your revised document.

We seek your sincere understanding for the delay and we offer our sincerest apologies for any unneccesary incovenience caused. We look forward to send you the latest document at the soonest.

Kindly contact our cust serv dept if you need any assistance in the meantime. Have a G8 day!

Yours sincerely,

[Company Name omitted to protect privacy]

Here’s how I re-wrote the same letter in a modern, natural style:

Dear Mr. Wong,

Thank you for your feedback of 3 March.

I am very sorry to hear about the delay regarding your document. I have personally looked into this and learnt that some critical information is incorrect and needs to be updated. Our Marketing Team has been working on the neccessary updates to ensure that the document you’ll be receiving is accurate. I will have the document arranged to be sent to you tommorow morning.

Please accept my apologies for the inconvenience caused. Meanwhile, please give me a call if you need my help.

Yours sincerely,


Supercharge your sales writing skills in 7 days! Click here to get started!

Find this blog post helpful? Buy me coffee or send me a tip!

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine


How to Write Better Emails: Avoid Unnecessary, Old-Fashioned Phrases!

March 4, 2010

Business language has changed. But unfortunately, not many people realize that!

Take a look at this email I received a few days ago:

Dear Sir,

Enclosed herewith is the letter as per your request.

Please revert back to us if you may need any further information to support the membership application.  We will do our best to assist.

Cheers

If the tone of the email sounds familiar, that’s because everyone else is using it! Open up your inbox and I guarantee you’ll find emails that are riddled with stuffy, centuries-old expressions like “I am pleased”, “As per your request” and “Enclosed herewith”, among others. Unnecessary, long-winded phrases such as those dilute the meaning behind your messages and lead to confusion.

So if I were to re-write the above email in the style and tone of today’s writing, I’d say:

Hi Marc!

Here’s the letter you requested.

If you need more information to support the membership application, please me know.

I’ll do my best to help.

Cheers

See the difference?

On print, the word count of the email is now shorter and the messages are easier to read. When read out loud, the tone of the email sounds more natural and relaxed. So if you want to capture the interest of your readers – some of whom I believe could be important business clients – you have to keep your emails concise, focused and personal. It also leaves a better impression on your readers!


Supercharge your sales writing skills in 7 days! Click here to get started!

Find this blog post helpful? Buy me coffee or send me a tip!

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine