Useful Phrases To Make Your Business Emails Come Alive

April 4, 2015

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When you’re writing business emails or ANY type of marketing message, the only thing in your reader’s mind is “What’s In It For Me?” (WIIFM).

You’ll have to use words and build sentences that keep your readers involved, in line with the WIIFM principle. To help you achieve that, I’ve compiled a checklist of useful phrases you could use to make your business emails and letters come to life for your readers. All of a sudden, your reader becomes involved in reading your messages and responding to your ideas. He’s nodding. He’s stroking his chin. He’s thinking “hmm that makes sense!”

Your goal as a marketer/copywriter is to make your ideas come alive in your reader’s mind so vividly, he paints pictures of the results he can achieve by using your product or service.

Don’t you think that’s exciting?

Openers
Openers are used at the beginning of sentences and/or paragraphs

You see…
You see Peter, when you see our new [PRODUCT] in action, you’ll realise why it will have such significant impact on your Return on Investment.

You’ll see…
You’ll see exactly how this new technology will help you save…

You’ll discover…
You’ll discover an amazingly simple truth about…

You’ll find…
You’ll find it brilliantly simple to use…

You’ll recognise…
You’ll recognise just how valuable…

You’ll hear…
You’ll hear, perhaps for the first time, how…

You’ll be able to see at first hand…
You’ll be able to see at first hand exactly how using the new idea will…

You’ll realise…
You’ll realise how effective…

Translators
Translators translate key product features into benefits for the reader.

So…
It has a dual processor so speed is doubled and productivity increases…

What this means is...
What this means is a significant increase in effectiveness and productivity…

And, more importantly…
And, more importantly, the freedom to focus on what matters for your business…

So that you…
You’ll see just how solid the new furniture is so that you can considerably reduce maintenance costs…

So you can…
That’s $197 in savings, so you don’t have to worry if you’re racking up extra dollars every month…

How would YOU use the above phrases in your business emails and letters?

If you found this article useful and would like to learn even more ideas and techniques that get your business emails and letters read and acted upon, download your copy of “Quickstart Copywriter” now.


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