How to Increase Readers’ Response in Any Sales Copy: Speak Your Audience’s Language

January 21, 2011

How to Increase Readers’ Response in Any Sales Copy: Speak Your Audience’s Language

When you are writing to elicit a response from a particular type of reader, it doesn’t always have to be in perfect, polished English. It depends on whom you are writing for.

If your readers belong to a specific group of people who understand only basic English, then keep the style of your writing as simple as possible. It wouldn’t make sense to use writing devices like metaphors or similes or clever wordplay, which would confuse your readers even more.

The best way to increase the number of responses to your ads is to understand what a certain market segment want to hear and say it to them.

What is the ideal tone of voice you should use to motivate health buffs? What sort of language would appeal to teenage rock music fans? What would move die-hard romantics to tears?

You can apply this writing technique, among a string of other response-pulling strategies as taught in the QuickStart Copywriter eBook, to any form of sales copy. It can be anything, from a Facebook Fan Page wall post or even a script for face-to-face selling.


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1-Minute Learning for Busy Copywriters: How a Simple Writing Technique Can Make a Powerful Impact on Your Readers

January 18, 2011

How a Simple Writing Technique Can Make a Powerful Impact on Your Readers

Whether it is for a speech, sales letter or email, pay attention to the final word in your sentence.

In copywriting, we call it the “hot spot” – the word that makes the biggest impact on readers. So keep it for powerful words.

Instead of:

You will feel refreshed when you use XYZ brand of body foam.

Say:

XYZ brand of body foam leaves your skin feeling clean and refreshed!

Instead of:

You’ll learn how to dress to impress when you read this article

Say:

This article will teach you how to dress to impress!


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Copywriting Technique that Hooks Readers into Your Sales Copy: Use Positive Language

December 7, 2010

Here’s a sample of just one of the many advanced writing techniques from the QuickStart Copywriter ebook.

Everyone loves good news, whether it is an email informing you about a pay raise, or a special someone telling you that he or she loves you.

The same applies in sales writing. People typically find it more enjoyable to read something that sounds positive than negative. Using positive language makes your sales writing sound pleasing to the ears and it increases the likelihood of your readers reading it to the end.

So instead of:

Don’t forget

Say:

Remember

Instead of:

Don’t delay

Say:

Hurry

Instead of:

There’s never been a better time to…

Say:

Now’s the best time to…


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More Ways on How to Write Powerful Headlines that Sell

February 27, 2010

1. Offer a solution in your headline

How to keep sight of the future when the present wants all of your money…

2. Use testimonials from experts

An ex-safecracker confesses that he never cracked a Chubb safe

3. Offer something free

Free 32Gb iPhone 3GS with XYZ yearly mobile plan!

4. Use a guarantee

Sculpt a fitter, healthier body in 30 days…Guaranteed!

5. Add a twist to a famous saying or quote to highlight your offer

At Toastmasters, we empower you to unleash your Courage to stand up and speak…

Original quote: “Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen” –  Winston Churchill, former British Prime Minister

6. Use the “Are You” question

Are you ashamed of your smelly foot odor?

7. Give reasons

5 reasons why kids succeed in holding parents at emotional gunpoint…and always get what they want

8. Give your brand a personality

Old cars go to scrap yards. Old Porsches go to museums

9. Challenge your readers

Shed 20 pounds of fat in 30  days…or your money back!

10. Highlight an irresistible offer

Irresistible $2,000 off when you purchase a Volvo today!

Read the original article on writing better headlines: Here Are 10 Successfully Proven Templates to Help You Write Better Headlines



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Stuck for Ideas for Your Headlines? Here Are 10 Successfully Proven Templates to Help You Write Better Headlines

February 25, 2010

1. Start with “How”

How to Write Better Headlines the Quick and Easy Way!

2. Start with “Now”

Now, The Quick and Easy Way to Write Advertising Headlines that Sell!

3. Start with “Why”

Why Headlines Will Make or Break Your Ads

4. Start with “Just Imagine”

Just Imagine How Amazing Life Would Be If You Had a Million Dollars

5. Start with “Did You Know”

Did you know that  more and more ordinary people just like you are turning their hobbies into handsome profits online?

6. Use emotional, trigger words that resonate with your readers

Darling, I’m having the most extraordinary experience!

7. Weave a story into your headline

The amazing story of a Zippo that worked after being taken from the belly of a fish

8. Use exciting openers

Introducing QuickStart Copywriter: The Only Copywriting Resource You’ll Ever Need!

9. Share a secret. Use “Who Else”

Who Else Wants to Learn the Secrets to Discovering Your True Love?

10. Promise a Benefit and Give a Timeline

Learn How to Write Better in 7 Days or Less!

Want more headline writing tips? Read this article: More Ways to Write Powerful Headlines that Sell


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1-Minute Learning for Busy Copywriters: More Examples of Active Voice in Copywriting

February 14, 2010

Instead of:

“All students are dreaming of graduating with flying colors”

Use:

“All students dream of graduating with flying colors” (Active voice)

Instead of:

“Being true to your nature.”

Use:

Be true to your nature.” (Active voice)

Instead of:

“Brand XYZ has been rated the #1 tasting vodka in the world by Wine and Dine magazine.”

Use:

“Brand XYZ is the #1 tasting vodka in the world as rated by Wine and Dine magazine.” (Active voice)


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1-Minute Learning for Busy Copywriters: Top 5 Criteria for Crafting Copy that Sells

February 13, 2010

1. Know your readers well and focus on what’s in it for them (benefits)

2. Always convey an idea central to the unique selling points of your product of service.

3. Your idea must be relevant to your readers’ needs

4. Respect your readers. Always be positive and avoid the use of sarcasm, negative sell or words that talk down on people

5. Be an inspiration to your readers. Because in doing so, they are more motivated to respond to your call for action.


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