Mistake #1 – Losing sight of your main purpose to sell
Solution: Always remember that the main goal of copywriting is to motivate and persuade. In other words, your writing should present more than just plain facts. At the same time, you shouldn’t let creativity divert you away from telling the right message. You want your target audience to remember the product or service you’re offering.
Mistake #2 – Writing boring copy
Solution: From the headline to your call to action, your copy must arouse interest. Weave stories into your copy, season your copy with colorful phrases, useful tips, emotional trigger words or anything that will increase your readers’ involvement in your story.
Mistake #3 – Misrepresenting your facts
Solution: Always do your research and make sure you get your facts straight. The worst thing you can ever do is open yourself to false claims and information that can’t be substantiated. ALWAYS be truthful and resist the temptation to distort information just because you want to make a sale.
Mistake #4 – Using too much hype
Solution: Pepper your copy with too many “salesy” words like “unbelievable”, “amazing”, “incredible” and you will ruin your credibility. You want to persuade your readers in a believable, truthful way and not have them dismiss you as another person who’s trying to sell them something.
Mistake #5 – Forgetting to revise your work
Solution: Copy that’s riddled with grammatical and spelling errors leaves a bad impression on your readers. Weed out those errors. Always remember to check your facts, spelling and grammar and make sure you haven’t left anything out. Better yet, have someone else to look over your copy with a fresh pair of eyes.
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