Copywriting Technique that Hooks Readers into Your Sales Copy: Use Positive Language

December 7, 2010

Here’s a sample of just one of the many advanced writing techniques from the QuickStart Copywriter ebook.

Everyone loves good news, whether it is an email informing you about a pay raise, or a special someone telling you that he or she loves you.

The same applies in sales writing. People typically find it more enjoyable to read something that sounds positive than negative. Using positive language makes your sales writing sound pleasing to the ears and it increases the likelihood of your readers reading it to the end.

So instead of:

Don’t forget

Say:

Remember

Instead of:

Don’t delay

Say:

Hurry

Instead of:

There’s never been a better time to…

Say:

Now’s the best time to…


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Proofreading Technique #1: Print Your Documents and Check One Thing at a Time

January 16, 2010

You’ll be surprised to learn that many people…well-educated people… couldn’t even be bothered to edit their everyday work.

Let’s take the office for example. How many times have you personally received emails or letters that are riddled with misspelt names, bad grammar or even worse, illogically-written information (E.g “This is not a sales pitch, but we’d like you to take advantage of our early bird offer!)?

As a reader, how did you feel? What kind of impression was left on you?

In fact, not remembering to edit your work could cost you sales, goodwill and reputation.  It doesn’t show that you care much for or respect your readers, some of whom could be your most important business clients or even your CEO!

To ensure those horrible outcomes don’t happen to you, get into the habit of printing your documents and checking them on paper. If  your office is particular about saving paper, then use recycled documents where 1 side is available for printing.

When you read things on print, you don’t have to squint your eyes as often as you do on a computer screen. This makes it less tiring for your eyes and you can concentrate better on proofreading your work.

As you are revising your work, slow down your pace and check for one item at a time. For example, you may focus on spelling first, then grammar, then punctuation, then your choice of words.

This way, your brain doesn’t get overwhelmed by multiple things at a time and you’ll be able to spot more errors and produce a polished piece of work that you (and your readers!) can truly be proud of.


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When You Write: Top 5 Copywriting Mistakes That Could Cost You a Sale

January 15, 2010

Mistake #1 – Losing sight of your main purpose to sell

Solution: Always remember that the main goal of copywriting is to motivate and persuade. In other words, your writing should present more than just plain facts. At the same time, you shouldn’t let creativity divert you away from telling the right message. You want your target audience to remember the product or service you’re offering.

Mistake #2 – Writing boring copy

Solution: From the headline to your call to action, your copy must arouse interest. Weave stories into your copy, season your copy with colorful phrases, useful tips, emotional trigger words or anything that will increase your readers’ involvement in your story.

Mistake #3 – Misrepresenting your facts

Solution: Always do your research and make sure you get your facts straight. The worst thing you can ever do is open yourself to false claims and information that can’t be substantiated. ALWAYS be truthful and resist the temptation to distort  information just because you want to make a sale.

Mistake #4 – Using too much hype

Solution: Pepper your copy with too many “salesy” words like “unbelievable”, “amazing”, “incredible” and you will ruin your credibility. You want to persuade your readers in a believable, truthful way and not have them dismiss you as another person who’s trying to sell them something.

Mistake #5 – Forgetting to revise your work

Solution: Copy that’s riddled with grammatical and spelling errors leaves a bad impression on your readers. Weed out those errors. Always remember to check your facts, spelling and grammar and make sure you haven’t left anything out. Better yet, have someone else to look over your copy with a fresh pair of eyes.


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