QuickStart Copywriting Checklist (Free PDF Download)

March 30, 2012

A Copywriting Checklist I Know You’ll Love (Yes, it’s Free!)

I value all my readers and I love to reward them with gifts in appreciation for their support towards my blog.

The gift I’m giving away is a Copywriting Checklist that I know you’ll appreciate (I spent several sleepless nights and invested plenty of tender loving care developing it).

As you know, there are so many important details to consider when writing a sales page or a marketing email. Sometimes, we tend to forget something as we rush to meet deadlines and do our best to get the job done properly at the same time.

Has that ever happened to you?

That’s why I love checklists. They keep me from forgetting to include all the important details in my sales copy and I’m sure you won’t
forget them too!

Just click the image below to download your copywriting checklist (yes, it’s free!). It’s in a PDF format that you can print and use right away. Stick it on your office wall if you’d like!

Download your free copywriting checklist here!

Meanwhile, here’s a quick note that I might be raising the price of my ebook as the weeks go by. Many of my readers have emailed me to ask how I am still able to keep my blog business viable since I’m offering my ebook at such a low price. They feel that I should make it available at a higher price since the value they’re getting out of my contents are worth so much more than the amount they invest.

I’m still considering their feedback, but as it stands now, it’s still available at just $9.97 🙂

Go ahead and get your copy here.


Supercharge your sales writing skills in 7 days! Click here to get started!

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Don’t Be Afraid to Write as You Speak!

February 6, 2012

Don’t Be Afraid to Write as You Speak!

I often find it amusing when I read my emails.

It almost always starts off with “Dear Marc”, and then goes on with “Please find herewith…” or “Kindly be advised..”

I find that amusing because not only does it sound old-fashioned and boring, they are just not written in the language that people speak.

Do you feel the same way too?

In modern sales writing, it is important that your messages are the same as what you would say to your readers if you were speaking to them face-to-face. If you were talking to somebody in person, you wouldn’t use words like “Dear Sir” or “Please be advised” would you?

Let’s say you want to invite somebody out on a date. Can you imagine going up to that person and saying “Dear Michelle, I would kindly like to invite you to a seafood restaurant tonight. It is a very famous restaurant located in town. Please kindly RSVP. ”

You wouldn’t say it would you?

In fact, you are far more likely to say something like this, “Hey Michelle, there’s this new restaurant in town that’s famous for its amazing seafood! Why don’t we go try it out?”

See the difference in the emotions? One is written in the way that WE would speak, while the other is written in the way that our great-grandparents were taught to write in school.

In copywriting, it’s all about the results. Sometimes it doesn’t really matter if you write in perfect English or grammar as long as you achieve these 3 things:

  • Did you get your intended message across?
  • Was it interesting (and FUN) for other people to read?
  • Was it written in a conversational tone that you would normally say face-to-face with a friend?
Learn even more advanced copywriting techniques from my QuickStart Copywriter ebook. Get it here (still) at the special price of just US$9.97 >>

Supercharge your sales writing skills in 7 days! Click here to get started!

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Copywriting Guide that Teaches You Everything You Need to Write Effective Copy that Sells

March 17, 2011

SPECIAL ANNOUNCEMENT: My QuickStart Copywriter ebook is now available! Learn more by clicking here


I want to personally thank you for your encouraging emails for me to make a copywriting guide available soon.

In addition to the copywriting tips you can learn my blog, I’d love to help you improve your writing even further with an easy-to-follow copywriting guide that you can download, print and use in your work, business or personal correspondences with your friends.

In the day, I clock up to 11+ hours in the office and even longer hours when I am involved in special projects. Needless to say, it can be very tiring at the end of the day! But with your unyielding support, I’ve discovered the strength, inspiration and motivation to invest my time at night, at home, to make your special request come true.

I hope you’ll love my final product and look forward to delivering it to you soon 🙂

To your copywriting success,
Marc
Editor
QuickStart Copywriter


How to Increase Readers’ Response in Any Sales Copy: Speak Your Audience’s Language

January 21, 2011

How to Increase Readers’ Response in Any Sales Copy: Speak Your Audience’s Language

When you are writing to elicit a response from a particular type of reader, it doesn’t always have to be in perfect, polished English. It depends on whom you are writing for.

If your readers belong to a specific group of people who understand only basic English, then keep the style of your writing as simple as possible. It wouldn’t make sense to use writing devices like metaphors or similes or clever wordplay, which would confuse your readers even more.

The best way to increase the number of responses to your ads is to understand what a certain market segment want to hear and say it to them.

What is the ideal tone of voice you should use to motivate health buffs? What sort of language would appeal to teenage rock music fans? What would move die-hard romantics to tears?

You can apply this writing technique, among a string of other response-pulling strategies as taught in the QuickStart Copywriter eBook, to any form of sales copy. It can be anything, from a Facebook Fan Page wall post or even a script for face-to-face selling.


Supercharge your sales writing skills in 7 days! Click here to get started!

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1-Minute Learning for Busy Copywriters: How a Simple Writing Technique Can Make a Powerful Impact on Your Readers

January 18, 2011

How a Simple Writing Technique Can Make a Powerful Impact on Your Readers

Whether it is for a speech, sales letter or email, pay attention to the final word in your sentence.

In copywriting, we call it the “hot spot” – the word that makes the biggest impact on readers. So keep it for powerful words.

Instead of:

You will feel refreshed when you use XYZ brand of body foam.

Say:

XYZ brand of body foam leaves your skin feeling clean and refreshed!

Instead of:

You’ll learn how to dress to impress when you read this article

Say:

This article will teach you how to dress to impress!


Supercharge your sales writing skills in 7 days! Click here to get started!

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