A lot of readers have asked me if there’s a secret copywriting technique to adding more texture and dimension to the general message of what they would like to write. And my answer is “yes”!
More often than not, people provide just the mere facts in their writing, often forgetting to include emotive and sensory words that give readers a true picture of what they’re reading. It is very important to paint a picture of what you are trying to communicate because this makes it easier for your readers to “see” the image you’re trying to create.
Therefore as you write, try to visualize the message of what you want to convey. If you are writing about a product, or anything at all, one of the most important copywriting skills you have to learn is thinking in pictures!
Describe your product in vivid detail, right down to its textures and colors. There is no limit to your imagination and you may even add interesting details such as whether there are other characters in the scene you’re trying to visualize. What are their expressions? How they are feeling? Whatever your imagination may be, the key thing is to share with your readers what they will see, hear, feel, taste or even smell when they use your product – any product – be it a meat patty maker or a hamburger!
With that in mind, let’s play a visualisation game to help you improve the clarity and control of your mental imagery. Picture the sequence of events as your readers use or consume these common objects. How would your scene unfold?
- An electric fruit juicer
- A bar of chocolate
- A bottle of wine
- A mountain bike
- An electronic gadget such as a smartphone