Layout for Flyers: Simple Design Tips that Deliver Better Results

April 30, 2010

When it comes to creating sales flyers, the rule of thumb is to Keep Things Simple!

Many people make the common mistake of adding too many shapes and elements that make their sales flyers hard to read. In general, people who read flyers scan from top to bottom. From my experience, I discovered that they look first at the headline, followed by the illustration, then at the body copy.

With that order in mind, design your layout in blocks. This means placing the headline, illustration and body copy in a blocked layout on the page. Start by putting your headline at the top, illustration under the headline and copy under the illustration. Remember to put a caption under the illustration as well. Write your caption in present tense and include your brand name and offer (“The Victorinox Huntsman Pocket Knife is available to you at greatly reduced prices when you shop at XYZ store”).  Wherever possible, maximize your layout and don’t leave too much empty space on the page.

If you don’t have good artistic ability, then I suggest that you hire a graphic designer to do it for you. You can hire a professional designer, which costs more, or pay a student who is willing to help you at an affordable rate. It’s up to you.


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Best Performing Ad Layouts: Vertical Ads

April 26, 2010

Did you know that “tall and skinny” vertical ads pull better response than horizontal ones?

There’s a reason for this and that’s because newspapers normally publish their articles in a vertical format. Readers who have become used to this format will be naturally attracted to ads that are oriented vertically.

Therefore, when you design your ad, always ensure that it is twice as high as it is wide. If you plan to run the ad in the papers, specifically request for this. Newspaper space is measured in column centimeters, which is the space that is 1 column wide (across) and 1 centimeter long (top to bottom). So if you plan to run an ad that’s 2 columns wide, the height should be least 5 centimeters. For an ad that is 3 columns wide, its height should ideally be 7 centimeters.


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