One of the biggest mistakes that most creative teams make is formulating the wrong goals. This leads to time and effort being wasted on ideas that are boring, complicated or in the worst case, misunderstood. If you are going to create overwhelmingly positive results in your advertising campaign, you must formulate the right goal. Here are 5 ways to help you Your goal should always:
- Be a single-minded proposition that can be easily understood within a few seconds. Bear in mind that a single-minded proposition has no “ands” (How can we demonstrate in an email teaser that “Club ABC” is the trendiest nightspot in town?)
- Be in the form of a question
- Be short and concise
- Be simple enough for anyone to understand.
- Avoid the use of complicated words or incomprehensible jargon.
To learn more about goal-setting in creative advertising, click here.