Copywriting Technique that Hooks Readers into Your Sales Copy: Use Positive Language

December 7, 2010

Here’s a sample of just one of the many advanced writing techniques from the QuickStart Copywriter ebook.

Everyone loves good news, whether it is an email informing you about a pay raise, or a special someone telling you that he or she loves you.

The same applies in sales writing. People typically find it more enjoyable to read something that sounds positive than negative. Using positive language makes your sales writing sound pleasing to the ears and it increases the likelihood of your readers reading it to the end.

So instead of:

Don’t forget

Say:

Remember

Instead of:

Don’t delay

Say:

Hurry

Instead of:

There’s never been a better time to…

Say:

Now’s the best time to…


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How to Write Powerful Body Copy: Use Verbs, Not Nouns

September 16, 2010

The secret to writing good sales body copy is to use words that sound active and vigorous. Like a Hollywood blockbuster director, your aim is to entice, engage and keep your readers hooked to the plot of your story.

And the key to seducing your readers is to use words that convey action, also known as “verbs”. But many writers, presumably trying to sound more professional, tend to turn their verbs into nouns – big words that are used to name complicated ideas. This weakens the impact of your message and ultimately smothers the quality of your overall writing.

Here are some examples of nouns used in a few ads I’ve seen and how we can rewrite them into verbs:

Noun: We are one of the world’s fastest growing exotic car specialists, what’s special about us is our passion!

Verb: We are passionate about cars! And that’s what makes us one of the world’s fastest growing exotic car specialists.

Noun: Our specialization is web design and provision of IT solutions for your entire needs.

Verb: We specialize in web design and solving your IT problems.

Noun: We assist organizations and individuals to improve daily operations through the promotions of InfoComm & Security Technologies.

Verb: We offer InfoComm and Security Technologies that improve daily operations for organizations and people.

Learn more advanced copywriting secrets for writing effective body copy, download the QuickStart Copywriter ebook here.


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Advanced Copywriting Secrets: How to Bring Your Writing to Life!

June 17, 2010

A lot of readers have asked me if there’s a secret copywriting technique to adding more texture and dimension to the general message of what they would like to write. And my answer is “yes”!

More often than not, people provide just the mere facts in their writing, often forgetting to include emotive and sensory words that give readers a true picture of what they’re reading. It is very important to paint a picture of what you are trying to communicate because this makes it easier for your readers to “see” the image you’re trying to create.

Therefore as you write, try to visualize the message of what you want to convey. If you are writing about a product, or anything at all, one of the most important copywriting skills you have to learn is thinking in pictures!

Describe your product in vivid detail, right down to its textures and colors. There is no limit to your imagination and  you may even add interesting details such as whether there are other characters in the scene you’re trying to visualize. What are their expressions? How they are feeling? Whatever your imagination may be, the key thing is to share with your readers what they will see, hear, feel, taste or even smell when they use your product – any product – be it a meat patty maker or a hamburger!

With that in mind, let’s play a visualisation game to help you improve the clarity and control of your mental imagery. Picture the sequence of events as your readers use or consume these common objects. How would your scene unfold?

  • An electric fruit juicer
  • A bar of chocolate
  • A bottle of wine
  • A mountain bike
  • An electronic gadget such as a smartphone
Get even more advanced strategies that help you create better copy in less time. Get your copy of QuickStart Copywriter here and give your writing skills a complete makeover!

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Email Writing Case Example: Can You Spot the Errors?

March 11, 2010

Here’s a sample of an email I received a few minutes ago. I noticed that it was full of  long-winded writing, old-fashioned terminology and grammatical errors. Can you spot everything that’s wrong with it?

Dear Sir/Mdm,

We are in receipt of your feedback dated last week, 3 March 2010.

We are sorry that we have delayed the sending of your requested document due to some mistakes in the information presented in it. Please be informed that our marketing dept is in review of your complaint and will respond soonest with your revised document.

We seek your sincere understanding for the delay and we offer our sincerest apologies for any unneccesary incovenience caused. We look forward to send you the latest document at the soonest.

Kindly contact our cust serv dept if you need any assistance in the meantime. Have a G8 day!

Yours sincerely,

[Company Name omitted to protect privacy]

Here’s how I re-wrote the same letter in a modern, natural style:

Dear Mr. Wong,

Thank you for your feedback of 3 March.

I am very sorry to hear about the delay regarding your document. I have personally looked into this and learnt that some critical information is incorrect and needs to be updated. Our Marketing Team has been working on the neccessary updates to ensure that the document you’ll be receiving is accurate. I will have the document arranged to be sent to you tommorow morning.

Please accept my apologies for the inconvenience caused. Meanwhile, please give me a call if you need my help.

Yours sincerely,


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More Ways on How to Write Powerful Headlines that Sell

February 27, 2010

1. Offer a solution in your headline

How to keep sight of the future when the present wants all of your money…

2. Use testimonials from experts

An ex-safecracker confesses that he never cracked a Chubb safe

3. Offer something free

Free 32Gb iPhone 3GS with XYZ yearly mobile plan!

4. Use a guarantee

Sculpt a fitter, healthier body in 30 days…Guaranteed!

5. Add a twist to a famous saying or quote to highlight your offer

At Toastmasters, we empower you to unleash your Courage to stand up and speak…

Original quote: “Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen” –  Winston Churchill, former British Prime Minister

6. Use the “Are You” question

Are you ashamed of your smelly foot odor?

7. Give reasons

5 reasons why kids succeed in holding parents at emotional gunpoint…and always get what they want

8. Give your brand a personality

Old cars go to scrap yards. Old Porsches go to museums

9. Challenge your readers

Shed 20 pounds of fat in 30  days…or your money back!

10. Highlight an irresistible offer

Irresistible $2,000 off when you purchase a Volvo today!

Read the original article on writing better headlines: Here Are 10 Successfully Proven Templates to Help You Write Better Headlines



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Stuck for Ideas for Your Headlines? Here Are 10 Successfully Proven Templates to Help You Write Better Headlines

February 25, 2010

1. Start with “How”

How to Write Better Headlines the Quick and Easy Way!

2. Start with “Now”

Now, The Quick and Easy Way to Write Advertising Headlines that Sell!

3. Start with “Why”

Why Headlines Will Make or Break Your Ads

4. Start with “Just Imagine”

Just Imagine How Amazing Life Would Be If You Had a Million Dollars

5. Start with “Did You Know”

Did you know that  more and more ordinary people just like you are turning their hobbies into handsome profits online?

6. Use emotional, trigger words that resonate with your readers

Darling, I’m having the most extraordinary experience!

7. Weave a story into your headline

The amazing story of a Zippo that worked after being taken from the belly of a fish

8. Use exciting openers

Introducing QuickStart Copywriter: The Only Copywriting Resource You’ll Ever Need!

9. Share a secret. Use “Who Else”

Who Else Wants to Learn the Secrets to Discovering Your True Love?

10. Promise a Benefit and Give a Timeline

Learn How to Write Better in 7 Days or Less!

Want more headline writing tips? Read this article: More Ways to Write Powerful Headlines that Sell


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