Recommended Copywriting Guide of the Month

August 21, 2011

QuickStart Copywriting ebook: How to become an expert copywriter in 7 days!

I’d like to celebrate my 50th blog post with the official launch of my copywriting ebook – QuickStart Copywriter: Get all the nuts and bolts you need to start writing like an expert Copywriter in 7 days!

This ebook includes all the help you need to get the confidence to write captivating, results-generating sales letters, business emails, direct mails, ads, websites and more – in as quickly as 7 days.

That’s right, it has all the professional secrets I’ve used to promote hundreds and thousands of dollars worth of coaching programs from the world’s most high profile speakers and authors. Now you’ll be learning those exact winning copywriting strategies to get real results from your writing at a value you can afford.

To learn more – click here!

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1-Minute Learning for Busy Copywriters: How a Simple Writing Technique Can Make a Powerful Impact on Your Readers

January 18, 2011

How a Simple Writing Technique Can Make a Powerful Impact on Your Readers

Whether it is for a speech, sales letter or email, pay attention to the final word in your sentence.

In copywriting, we call it the “hot spot” – the word that makes the biggest impact on readers. So keep it for powerful words.

Instead of:

You will feel refreshed when you use XYZ brand of body foam.

Say:

XYZ brand of body foam leaves your skin feeling clean and refreshed!

Instead of:

You’ll learn how to dress to impress when you read this article

Say:

This article will teach you how to dress to impress!


Supercharge your sales writing skills in 7 days! Click here to get started!

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Copywriting Basics: Be Someone Who Knows How to Solve Problems!

September 27, 2010

If you want to be a great sales writer, you need to be able to solve problems.

Because people don’t buy a product or service because they need it; they buy things to solve a problem. And selling is all about helping people recognize something in their lives that they’re unhappy or dissatisfied with.

It could be helping someone who’s been overweight all his life successfully shed those extra kilos, or helping busy, working singles find a date that could blossom into a long-term romantic relationship. Whichever the situation, there is always a problem that needs to be fixed, and that’s what you need to focus on.

Once you’ve helped people become more aware of their problems, you can offer them a vision of how much better their lives would be if they engaged your service or bought your product.

What are some of the problems people have that you can offer a solution to?

Get your copy of QuickStart Copywriter now and learn in full detail how you can help your readers solve their problems by making a few simple (but critical) tweaks to your sales writing.


Supercharge your sales writing skills in 7 days! Click here to get started!

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The Magic Copywriting Formula for Writing Effective Sales Letters that Sell

September 6, 2010

In face-to-face selling, nearly every salesman or woman would have applied a simple little formula called “AIDA”. It is an age-old sales formula coined in the 19th Century that stands for Attention, Interest, Desire, Action.

The purpose of the formula  is to capture your prospect’s attention, then get them interested in the content of your sales message, then entice them to feel that they need what you are trying to sell, and finally induce them to take action to buy.

Unfortunately, the majority of consumers today are constantly bombarded by advertising nearly everyday of their lives- be it on TV at home or a product flyer chucked into their hands by a sales promoter at the mall. As a result, people are increasingly becoming more skeptical about the marketing messages they receive and wary of being “sold to”. That’s why it’s so important to CONVINCE your prospect or reader to believe you. With that in mind, I’ve updated and improved the formula to:

  • Interest
  • Desire
  • Conviction
  • Action

Arouse Interest

As you write your opening paragraph, think of something that arouses interest and gets your reader’s attention. Otherwise, you’re just wasting your effort and your sales letter could be thrown away without ever being read. So how do we get your readers to be interested? I recommend beginning your opening line with a 2 or 3-tiered question, an instruction that carries a specific benefit or a short statement highlighting a testimonial or an interesting fact.

An example of 3-tiered question that first conjures a painful problem, then suggests some form of pleasure the reader would experience if the pain is removed:

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Now let’s turn that into an instruction that carries a specific benefit:

Can’t write? Read on to discover how you can get instant, unlimited access to a free copywriting resource that can give you the confidence and skills to write professional, persuasive copy in just 7 days!

An example of a client’s testimonial written as a short opening statement:

A reader of mine is happier today than ever before. That’s because  his online business resulted in a 300% increase in sales profits thanks to the valuable ideas he learnt from my Quickstart Copywriting blog.

Create Desire

In sales, people buy based upon emotions. When they truly want something, they’ll always find reasons for needing it.  So as  a sales writer, it’s your job to weave enough desire to help people make a decision to buy the product or service you’re selling. You can do this by highlighting specific and clear benefits to your readers and how it will bring more pleasure into their lives.

An example of a piece of benefits-rich sales copy:

The Quickstart Copywriting blog is the ultimate copywriting resource you’ll ever need! It’s jam-packed with ideas, hints and tips to turn you into a better writer faster. What’s more, NEW contents are added on a regular basis! Better yet, you can access this growing, searchable library of copywriting tips anytime, anywhere and you can learn at your own pace. Forget about going out and paying for ridiculously expensive copywriting books and classes. In just a mouse-click away, I’m going to share with you effective copywriting ideas including checklists, exercises, real-world case studies and successful content marketing strategies I learnt from my practical experience as a professional sales copywriter at a Deloitte award-winning firm…at ABSOLUTELY NO COST to you.

Carry Conviction

Be it in traditional selling or sales writing, addressing someone’s concerns and overcoming his or her reluctance to buy is a challenge you’ll have to meet. You can do this by supporting your claims in a number of ways:

  • Offer customer testimonials or third-party endorsements
  • Offer a free sample or a free-trial of your product or service
  • Offer a money-back guarantee
  • Offer statistics that highlight your experience in the business or your product’s performance

An example of a sales message that carries conviction:

On my Quickstart Copywriting blog, you’ll discover a treasure trove of techniques and ideas to help you write better sales copy, faster. Best of all, the insights, strategies and tactics on this website are easy to apply and can be used immediately in your letters, emails, reports, proposals and marketing. All you have to do is fill out your information and you’ll get instant, unlimited access to my entire library of copywriting tips and hints…at absolutely no cost to you!

Induce Action

This is a call to action at the end of your sales copy. In my experience, the more information you give readers at the call to action, they are more likely to get confused. So you want to keep things simple, direct and clear.  You have to make it easy for your readers to do what you want, be it to contact a sales rep, to visit a website or to simply place an order.

An example of a call to action that is simple, direct and clear:

Free unlimited access to my  Quickstart Copywriting blog is only available to subscribers who sign up by 30 September. So hurry and take advantage of my limited time offer before it’s gone for good!

Extracted from QuickStart Copywriter, “DAY 6:  START WRITING“.


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Advanced Copywriting Secrets: How to Bring Your Writing to Life!

June 17, 2010

A lot of readers have asked me if there’s a secret copywriting technique to adding more texture and dimension to the general message of what they would like to write. And my answer is “yes”!

More often than not, people provide just the mere facts in their writing, often forgetting to include emotive and sensory words that give readers a true picture of what they’re reading. It is very important to paint a picture of what you are trying to communicate because this makes it easier for your readers to “see” the image you’re trying to create.

Therefore as you write, try to visualize the message of what you want to convey. If you are writing about a product, or anything at all, one of the most important copywriting skills you have to learn is thinking in pictures!

Describe your product in vivid detail, right down to its textures and colors. There is no limit to your imagination and  you may even add interesting details such as whether there are other characters in the scene you’re trying to visualize. What are their expressions? How they are feeling? Whatever your imagination may be, the key thing is to share with your readers what they will see, hear, feel, taste or even smell when they use your product – any product – be it a meat patty maker or a hamburger!

With that in mind, let’s play a visualisation game to help you improve the clarity and control of your mental imagery. Picture the sequence of events as your readers use or consume these common objects. How would your scene unfold?

  • An electric fruit juicer
  • A bar of chocolate
  • A bottle of wine
  • A mountain bike
  • An electronic gadget such as a smartphone
Get even more advanced strategies that help you create better copy in less time. Get your copy of QuickStart Copywriter here and give your writing skills a complete makeover!

Supercharge your sales writing skills in 7 days! Click here to get started!

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Print Ad Layout Ideas: Insert Captions For Selling Below Every Image in Your Ad

May 27, 2010

Sales and Marketing studies have shown that the majority of people will first read the headline, followed by an image (or illustration), then the caption, then the body copy.

That’s why you should always insert a caption under every photo or picture you include in your sales product flyer or business brochure.

It has also been proven that captions which pull in the highest number of sales are ones that make a strong selling point. For example, let’s imagine you’re advertising a particular brand of facial cleanser. If your product helps consumers effectively remove blackheads and achieve better-looking skin faster than other brands, you could have a photo of an attractive model who has radiant complexion and include a before-and-after comparison of the amount of blackheads on the model’s nose.

To complete the photo, you might include an italicized caption in your sales ad that reads, “The ABC marvel gel helps you remove blackheads fast and achieve noticeably brighter skin after just 1 wash!” I personally recommend you to put your sales caption in italics because it makes it stand out from the rest of the copy around it.

In a nutshell, always remember to make your caption highlight the main selling benefit you’re trying to get across!

Learn everything you need to create killer ads and get real results from your copywriting campaign. Read more in QuickStart Copywriter.


Supercharge your sales writing skills in 7 days! Click here to get started!

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