Copywriting Technique that Hooks Readers into Your Sales Copy: Use Positive Language

December 7, 2010

Here’s a sample of just one of the many advanced writing techniques from the QuickStart Copywriter ebook.

Everyone loves good news, whether it is an email informing you about a pay raise, or a special someone telling you that he or she loves you.

The same applies in sales writing. People typically find it more enjoyable to read something that sounds positive than negative. Using positive language makes your sales writing sound pleasing to the ears and it increases the likelihood of your readers reading it to the end.

So instead of:

Don’t forget

Say:

Remember

Instead of:

Don’t delay

Say:

Hurry

Instead of:

There’s never been a better time to…

Say:

Now’s the best time to…


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Common Copywriting Mistakes: Showy Writing that Serves No Meaning to Your Readers

November 15, 2010

Ever heard of the phrase “It’s all show and no substance”?

A lot of writers often fall into the trap of bombarding their readers with meaningless, showy copy just to make their sentences sound impressive, or even worse, increase the word count!

Bear in mind that readers today are much more discerning and better educated than ever before. They are quick to recognize that they are being sold to and anything that reads and sounds like a blatant sales pitch would be thrown away.

Think of your writing like a window. You want your readers to see the view on the other side of the glass. You want them looking at the view, and not the window.

Here are some examples of showy, meaningless writing that you should avoid:

  • “We are the world’s leading IT solutions provider, with more than 20 years of professional experience. We are most happy to provide reliable and convenient service at your doorstep.” (So what?)
  • “We offer high quality and reliable services!” (So what?)
  • “We are the country’s most trusted plumbing service. We believe in our esteemed ability to solve all your plumbing problems.” (So what?)
  • “Powerful and cost efficient, our office printers are the best on the planet!” (SO WHAT?)

How many ads have you seen start like this?

This is just scratching the surface of some of the critical copywriting mistakes that most writers overlook. I strongly recommend that you get your copy of QuickStart Copywriter to learn in greater detail the style of writing that will get you results – get it immediately and delivered to your inbox.


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Copywriting Basics: Be Someone Who Knows How to Solve Problems!

September 27, 2010

If you want to be a great sales writer, you need to be able to solve problems.

Because people don’t buy a product or service because they need it; they buy things to solve a problem. And selling is all about helping people recognize something in their lives that they’re unhappy or dissatisfied with.

It could be helping someone who’s been overweight all his life successfully shed those extra kilos, or helping busy, working singles find a date that could blossom into a long-term romantic relationship. Whichever the situation, there is always a problem that needs to be fixed, and that’s what you need to focus on.

Once you’ve helped people become more aware of their problems, you can offer them a vision of how much better their lives would be if they engaged your service or bought your product.

What are some of the problems people have that you can offer a solution to?

Get your copy of QuickStart Copywriter now and learn in full detail how you can help your readers solve their problems by making a few simple (but critical) tweaks to your sales writing.


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Advanced Copywriting Secrets: How to Bring Your Writing to Life!

June 17, 2010

A lot of readers have asked me if there’s a secret copywriting technique to adding more texture and dimension to the general message of what they would like to write. And my answer is “yes”!

More often than not, people provide just the mere facts in their writing, often forgetting to include emotive and sensory words that give readers a true picture of what they’re reading. It is very important to paint a picture of what you are trying to communicate because this makes it easier for your readers to “see” the image you’re trying to create.

Therefore as you write, try to visualize the message of what you want to convey. If you are writing about a product, or anything at all, one of the most important copywriting skills you have to learn is thinking in pictures!

Describe your product in vivid detail, right down to its textures and colors. There is no limit to your imagination and  you may even add interesting details such as whether there are other characters in the scene you’re trying to visualize. What are their expressions? How they are feeling? Whatever your imagination may be, the key thing is to share with your readers what they will see, hear, feel, taste or even smell when they use your product – any product – be it a meat patty maker or a hamburger!

With that in mind, let’s play a visualisation game to help you improve the clarity and control of your mental imagery. Picture the sequence of events as your readers use or consume these common objects. How would your scene unfold?

  • An electric fruit juicer
  • A bar of chocolate
  • A bottle of wine
  • A mountain bike
  • An electronic gadget such as a smartphone
Get even more advanced strategies that help you create better copy in less time. Get your copy of QuickStart Copywriter here and give your writing skills a complete makeover!

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1-Minute Learning for Busy Copywriters: Top 5 Criteria for Crafting Copy that Sells

February 13, 2010

1. Know your readers well and focus on what’s in it for them (benefits)

2. Always convey an idea central to the unique selling points of your product of service.

3. Your idea must be relevant to your readers’ needs

4. Respect your readers. Always be positive and avoid the use of sarcasm, negative sell or words that talk down on people

5. Be an inspiration to your readers. Because in doing so, they are more motivated to respond to your call for action.


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1-Minute Learning for Busy Copywriters: Love Thy Customer!

January 23, 2010

The modern copywriter knows that consumers today are much more discerning than yesterday. They will shut out any obvious attempts to sell them something they don’t want or don’t need.

So how do you persuade your readers to take up your offer? There are 4 ways:

1. Respect them as intelligent people; love them, speak to their hearts like you are speaking to your friends

2. Share helpful information; the more you GIVE, the more you receive

3. Speak to them in a language they will understand and respond to

4. Always be POSITIVE and avoid the use of negative sell, sarcasm or sexist remarks


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A Powerful 3-Step Copywriting Formula for Writing Ads that Sell

January 8, 2010

Without a plan, you are going to find it difficult to write anything that sells!

To get better organized in your sales writing, just apply this simple but powerful 3-step copywriting formula :

1. Deliver a promise – Before you start a conversation with someone, you need to get their attention. The same goes for copywriting. People will not listen to you unless they tune in to your signal.  To do this, get your readers’ attention by writing a headline promising a benefit. The headline could say, for example: “How to write seductive copy that double your response rates”.

2. Show proof – In sales, people believe fellow consumers and experts on a particular topic related to your promise. You need to convince your readers so that they feel it’s safe to buy from you. So always show proof in the form of customer testimonials, quotes from experts or authorities, statistics or anything else that convinces people of your promise. Always show proof in any sales copy that you write – in catalogues, brochures, direct mails, on webpages and so on.

3. Call for action – The purpose of every ad is to persuade and remind people to buy. So  in your ad, you have to give your readers opportunities to stop reading and place an order right now, not tomorrow. This is achieved in the call to action and it helps to include a bonus of high perceived value to entice readers to buy right away. “Sign Up for Our Mobile Phone Plan Now and Get a FREE 32 Gb iPhone 3G!”


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