Creative Thinking Technique #2: Ask the “What-If” Question

January 11, 2010

A great way to get your creative juices flowing is to ask “What-If” questions of your own and discover where your imagination takes you. Chunk down to the details of your visualizations and see what happens in different scenarios. For example, what if…

  • Your household carpet suddenly came to life and could take you anywhere you wanted? What does it feel like to travel everywhere for free? Would you take a loved one with you? And if you do, what does it feel like to soar in the air over a magnificent cityscape on a magic carpet ride…like Aladdin? What marvellous sights can you see? What incredible sounds can you hear?
  • You were given the ability to read the minds of people around you? What does feel like to wield such amazing supernatural power? What words would you say to the person whom you suspect to be backstabbing you in the office or to the confidence trickster who roams the streets below your home?
  • You stepped into your office one morning, and everybody became an animal befitting of each person’s personality? How would you react? What would you do if your boss, who suddenly became a snake, slittered his way to your feet?

Take a moment to try out this exercise.  And if you do it often, the faster and more likely you’ll be able to invent creative new ideas. Have fun!


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Creative Thinking Technique #1: Combine 2 Things Together to Create Something New

January 9, 2010

In my “Creative Thinking” series of articles, you’ll learn a set of fun exercises that can help improve your imagination and turn your visualizations into innovative ideas you can use in your ads or marketing campaigns.

A huge part of creative thinking is joining 2 previously separate ideas and creating something entirely new and unique.  Back in the 1950’s, who would have thought that somebody would combine the idea of using a paper cup with the popularity of eating noodles and came up with the world’s first instant cup noodle?  Today, cup noodles are sold all over the world and have even become a staple food in many households.

In the same way,  look for interesting everyday objects  and try combining their functions, features and forms so that something new results. The key thing is not be limited by your imagination! Try and see and you’ll be surprised by the creative, unique ideas that you come up with. As a start, try the following exercises for example:

What happens when you combine…

  • A watch and a phone?
  • A chair and a fruit, like a watermelon?
  • A clock and the wheel of a car?
  • A pen and a torch light?
  • A shoe and a pogo stick?

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