1-Minute Learning for Busy Copywriters: Know Your Products Well

April 15, 2010

One of the first things you must do when assigned a copywriting task is to use your products. You must be convinced that they add value to clients and have a story to tell. What are the benefits, features and advantages over the competitors?

By drawing on your personal experience of using the products to highlight these points, you’ll be able to write stronger, more persuasive sales copy, and ultimately lead your target readers to a successful close.


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