More Ways on How to Write Powerful Headlines that Sell

February 27, 2010

1. Offer a solution in your headline

How to keep sight of the future when the present wants all of your money…

2. Use testimonials from experts

An ex-safecracker confesses that he never cracked a Chubb safe

3. Offer something free

Free 32Gb iPhone 3GS with XYZ yearly mobile plan!

4. Use a guarantee

Sculpt a fitter, healthier body in 30 days…Guaranteed!

5. Add a twist to a famous saying or quote to highlight your offer

At Toastmasters, we empower you to unleash your Courage to stand up and speak…

Original quote: “Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen” –  Winston Churchill, former British Prime Minister

6. Use the “Are You” question

Are you ashamed of your smelly foot odor?

7. Give reasons

5 reasons why kids succeed in holding parents at emotional gunpoint…and always get what they want

8. Give your brand a personality

Old cars go to scrap yards. Old Porsches go to museums

9. Challenge your readers

Shed 20 pounds of fat in 30  days…or your money back!

10. Highlight an irresistible offer

Irresistible $2,000 off when you purchase a Volvo today!

Read the original article on writing better headlines: Here Are 10 Successfully Proven Templates to Help You Write Better Headlines



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Stuck for Ideas for Your Headlines? Here Are 10 Successfully Proven Templates to Help You Write Better Headlines

February 25, 2010

1. Start with “How”

How to Write Better Headlines the Quick and Easy Way!

2. Start with “Now”

Now, The Quick and Easy Way to Write Advertising Headlines that Sell!

3. Start with “Why”

Why Headlines Will Make or Break Your Ads

4. Start with “Just Imagine”

Just Imagine How Amazing Life Would Be If You Had a Million Dollars

5. Start with “Did You Know”

Did you know that  more and more ordinary people just like you are turning their hobbies into handsome profits online?

6. Use emotional, trigger words that resonate with your readers

Darling, I’m having the most extraordinary experience!

7. Weave a story into your headline

The amazing story of a Zippo that worked after being taken from the belly of a fish

8. Use exciting openers

Introducing QuickStart Copywriter: The Only Copywriting Resource You’ll Ever Need!

9. Share a secret. Use “Who Else”

Who Else Wants to Learn the Secrets to Discovering Your True Love?

10. Promise a Benefit and Give a Timeline

Learn How to Write Better in 7 Days or Less!

Want more headline writing tips? Read this article: More Ways to Write Powerful Headlines that Sell


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A Powerful 3-Step Copywriting Formula for Writing Ads that Sell

January 8, 2010

Without a plan, you are going to find it difficult to write anything that sells!

To get better organized in your sales writing, just apply this simple but powerful 3-step copywriting formula :

1. Deliver a promise – Before you start a conversation with someone, you need to get their attention. The same goes for copywriting. People will not listen to you unless they tune in to your signal.  To do this, get your readers’ attention by writing a headline promising a benefit. The headline could say, for example: “How to write seductive copy that double your response rates”.

2. Show proof – In sales, people believe fellow consumers and experts on a particular topic related to your promise. You need to convince your readers so that they feel it’s safe to buy from you. So always show proof in the form of customer testimonials, quotes from experts or authorities, statistics or anything else that convinces people of your promise. Always show proof in any sales copy that you write – in catalogues, brochures, direct mails, on webpages and so on.

3. Call for action – The purpose of every ad is to persuade and remind people to buy. So  in your ad, you have to give your readers opportunities to stop reading and place an order right now, not tomorrow. This is achieved in the call to action and it helps to include a bonus of high perceived value to entice readers to buy right away. “Sign Up for Our Mobile Phone Plan Now and Get a FREE 32 Gb iPhone 3G!”


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Important Concepts Behind Writing Effective, Response-Pulling Headlines

January 4, 2010

On average, 5 times as many people read the headline as the body copy.

In fact, a headline is more than just a quick line of text that tells us what stories and articles are about.  An effective headline nails your readers’ ATTENTION and INTEREST  when they are flipping through a magazine, opening a mail or walking down the street.

An effective headline whets your readers’ appetite and gets them to commit some of their time to read the ad because they may find the offer in the headline enticing or even arousing.

So before you write your headline, ask yourself these questions:

  • Who is your target audience?
  • Who are you communicating to?
  • What is the type of languaging that will motivate your readers to respond to your promise, invitation or offer?
  • What is your story about?
  • Is your story interesting enough to hold your readers’ attention?
  • How do you want your readers to react to your call to action?

So What Makes an Effective Headline?

An effective headline:

  • Not just stands out – It offers clear information and describes exactly what your offer, service or product is about, because most people, especially Asian readers, don’t want to spend time solving puzzles.
  • Is concise – because most people hate to read long headlines. Understand that most people would rather scan for key words that matter to them. So if your headline is too long (I’d put it to more than 18 words), readers won’t read it at all and will move on to another section of your ad.
  • Is more focused towards selling than being clever – One of the most common mistakes people make when they first start writing headlines is being too clever. One possible reason is their exposure to what they’ve seen, read or heard…in magazines, or on tv and radio. While witty headlines peppered with puns, humor and clever wordplay  attract the attention of judges in advertising competitions, in the real world of sales and business, not many people have the time to think about and understand what your “clever” headline is trying to say. In the worst case scenario, all that clever wordplay and humor could work against an inexperienced writer who is less skilled in the art of subliminal advertising. Always remember that the purpose of your headline is to get your sales message clearly across. Sales matter. Awards are secondary.

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